Lightning in a Bottle

Experience meets flavor in the dynamic partnership between Lightning in a Bottle and Cali Squeeze. As two iconic California brands, we joined forces to elevate festival-goers' experiences. Cali Squeeze brings its vibrant, fruit forward activation to the festival, complementing the vibrant energy of Lightning in a Bottle's eclectic lineup and eco-conscious ethos. Together, they create a synergy of taste and atmosphere, offering attendees an escape amidst the pulsating beats and creative fervor of the festival.

Role: Brand Partnership and Experiential Manager