Hi my name is Ryan.

I am a dynamic brand, experiential, and culture marketer with a passion for creating unforgettable brand interactions. With 8 years of experience in the field, I have established my skills in crafting immersive experiences that captivate audiences and drive meaningful connections between brands and consumers.

I began my career with Firestone Walker Brewing Co.; stepping into the role of experiential and culture marketing manager, managing a team of talented field marketing managers across their respective territories. Driving collaboration between brand, design, partnerships, and sales teams to develop and execute 360 degree marketing strategies.

I have joined the PepsiCo team as the Brand Experience Manager for the energy team, where I lead the strategy and execution of immersive brand experiences and sampling initiatives. My role focuses on driving engagement and brand affinity across key passion points, including sports, music, gaming, and college activations. Through innovative campaigns, partnerships, and on-the-ground experiences, I aim to enhance consumer connections, increase trial, and strengthen the brand’s presence in dynamic and high-energy environments.

Driven by my passion for surf, skate, snow, moto, and music culture. I have learned how to translate brand objectives into engaging experiences that leave a lasting impression and drive endemic brand performance.

Beyond my expertise in experiential marketing, I am known for my collaborative spirit and adeptness in leading sales and marketing teams to achieve shared goals.